Why Attend?
The way students discover, compare and choose universities is changing fast and in many cases, it's happening before they ever visit a website or speak to an institution. AI-driven discovery is already shaping which universities appear, how they're judged, and which ones make the shortlist. For many higher education leaders, this is exposing a gap: strong digital investment on one hand, but uneven results across recruitment, enrolment and retention on the other.
Drawing on insights from the Adobe 2026 State of Higher Education, we'll look at how universities across Australia and New Zealand are performing, student intent peaks, and where friction, hand-offs or lost context can quietly derail momentum.
We've designed this session to go beyond product demos, connecting Adobe's capabilities to the challenges and opportunities that matter most to your higher education. Adobe's experts, alongside customer voices, will share practical insights, industry benchmarks, and real-world case studies to help you get more from your digital investments.
What to Expect:
Hear from Adobe and industry leaders on:
